With the entry of the iPhone 13 series of smartphones from Apple to the market for the first time, this manufacturer decided to use screens with a frequency of 120 Hz in its smartphones. This is one of the reasons why the demand for the Pro and Pro Max models is very high, as only these two phones have this feature. Apple also notices this and plans to increase the supply of both flagship models mentioned above.
Apple's general plan for the second quarter after the changes assumes that the company will manage to increase the number of smartphones supplied by 10 million units. Deliveries of 8 million iPhone 13 Pro and 6.5 million iPhone 13 Pro Max are planned for the second quarter of this year. In the first quarter of this year, Apple delivered to the market only one million of the Pro model and 3.5 million of the Max variant of its flagship.