Asus over month ago officially presented all six devices from ZenFone 4 family. These phones are: ZenFone 4, ZenFone 4 Pro, ZenFone 4 Selfie Pro, ZenFone 4 Selfie, ZenFone 4 Max and ZenFone 4 Max Pro, and this week is the first week when new phone made by Asus are available for purchase in Europe. Although that's important event for Asus, company's boss already today says about premiere of next family of phones - ZenFone 5.
How said Jerry Shen, who is chairman of Asus, firm plans to release ZenFone 5 series on market on March in 2018. He promised that delay of the release as it was with ZenFone 4 phones isn't possible, and Asus has far bigger expectations for 2018 than it was in 2017, because presidents want to make their firm one of the seven most profitable producers of smartphones. Strategy of Asus won't change, so firm will focus on making mid-range phones for reasonable price.