The LG company has already announced that at the end of July 2021 it will completely give up activity on the mobile market. This is the end of an era, as LG has been creating new smartphones all the time with more or less success. Other companies want to take advantage of this situation on the market. A good example is Apple, which even has talks with LG to strengthen the position of the American company in South Korea.

We already know that LG is in talks with Apple about the sale of Apple production equipment in stores in South Korea. If an agreement is reached between both parties, iPhones, iPads and Apple Watches will be available for purchase in over 400 LG stores called "Best Shops" in South Korea. For LG, this is a chance for additional earnings when the company has given up the production of proprietary phones. So far, however, no agreement has been reached. The topic of selling Mac computers is a problem, because LG creates its own laptops and the South Korean company would not want to distribute computers from Apple in such a situation. The question of staff is also unclear. It is possible that Apple would have to hire new employees on its own, who would only deal with the part of the store responsible for selling electronics from Apple.