The use of faces of famous celebrities is one of the easiest and commonly reproduced advertising schemes. Increasingly people from the world of sport are trying to convince us to buy specific devices. The first "real" celebrity who achieved worldwide success and became an icon of pop culture was David Beckham. Currently, among others, face of Cristiano Ronaldo promotes many well-known brands, including the Nubia brand, which is mainly responsible for creating smartphones. Another manufacturer from the same industry also decided to use the image of another football player to promote their devices.
Mohamed Salah, striker of Liverpool FC, will be used to promote the latest phone produced by Oppo, so Reno3 Pro. The official presentation of phone is going to take place on 18th of March and on this day we will also learn more about company's cooperation with the player. Oppo had already shown considerable activity in the aspect of sports, as firm previously confirmed cooperation with FC Barcelona, with two tennis tournaments: Roland Garros and Wimbledon and also with Boston Marathon.