Apple is certainly one of the main entrepreneurs setting trends on the mobile market. This can be noticed, among others, when we take a look at the iPhone X, which introduced several solutions quickly copied by other manufacturers. Nowadays, creating own emojis is very popular, and the first successful solution of this type was Apple's Memoji. Xiaomi was basing on Apple's solution to such an extent that for the advertising of Mimoji (in fact copy of Memoji) used the same materials for advertising as Apple while promoting Memoji.

In the advertisement of Mimoji created by Xiaomi, we could see Khalid's music video, which was created especially for Apple to promote Memoji. When Internet users recorded this clip in video, Xiaomi quickly decided to remove advertisement from the Internet, explaining that the material posted was a mistake of employees who uploaded wrong video clip. We don't know if this explanation is real, but Xiaomi in fact is inspired by many other companies, and this clip is just a confirmation of this information.

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