Adding new people to list of followed accounts on many websites after meeting in real life can sometimes be cumbersome, especially if our friends have complicated account names. Snapchat already some time ago introduced an option allowing for scanning of a special code, which automatically presented possibility of addition of a person to the list of our friends. Now, Instagram decided on a similar solution, and firm introduced a function called Nametag to its platform.

This function works in a very similar way to the mentioned code from Snapchat. Instagram users can now create a special sticker, which, when scanned with camera by other people, allows you to directly start following the account connected to a concrete Nametag. Each Nametag can be varied by adding tags, stickers or by changing colors. Creating of Nametag is now possible for all users after entering their profile on the website.

source