Due to the increasing competition on the market, Netflix has to think about new features in its platform that will encourage new people to invest in a paid subscription. One of the areas that the company wants to develop is communication between users. To prove it we can say something about new feature that appeared in the application dedicated to the Android system, which owners of phones manufactured by Apple have in Netflix's app for their phones from several months.
We are talking about generating information about currently viewed materials. After clicking the button responsible for video sharing, Netflix application will be able to generate links for various popular applications used to communicate with our friends, including WhatsApp or Instagram. When users from other websites will be interested about the material advertised in other app, after clicking on the link they will be automatically redirected to the Netflix's website with a description of the previously presented video.