Until now, Netflix was a paid subscription service, which meant that the company did not show any ads when using the streaming platform. With time, however, rumors began that Netflix was thinking of creating a new plan that would be cheaper than the previously available plans, but in return, users would have to watch ads while using the service. This type of service will appear on Netflix in the future, which is confirmed by establishing cooperation with a new partner.
Microsoft officially became Netflix's partner. As part of the cooperation, Netflix will work with Microsoft to meet the advertising needs on the platform, which will entail the launch of the aforementioned cheaper subscription plan. Other companies, such as Google, also tried to establish cooperation with Netflix in this aspect. Both companies announce that they are excited about the cooperation, but it is currently in the initial phase and it will take some time to implement new solutions, so we cannot indicate the details of the new subscription that will be added to Netflix in the future.