The mobile market has been changing dramatically in recent years. Prices of smartphones went up significantly, and that's the main reason of popularity of Xiaomi in many countries, because this company can boast relatively cheap phones in relation to their specifications. Previously, customers were convinced that paying more for a phone they receive a much better product compared to those made by other companies, and now situation on market is different. That's why Sony had to modify plans for future of the flagship phone series - Xperia.
Already two months ago, Sony decided to combine the mobile department with departments responsible for TVs, audio equipment and cameras, and the next steps of company are reduction of operating costs by as much as 50% and the company's withdrawal from the mobile market in many countries. The list of these countries includes India, Australia, Canada, South America, Mexico, Africa and the Middle East. All these decisions are aimed at making Sony ultimately notice profits from the sale of smartphones in 2020.