Some advertisements are very irritating and it may be hard to close them on our phones due to size of webpage. One of the solutions to this problem is to install an application such as AdBlock, but day-to-day use of it is getting less and less useful because websites block the use of this app mainly because their sponsors lose money when their ads don't display very often. Google is working on this problem, and how company announced they plan to present updated version of Google Chrome which will allow for blocking annoying ads.
If advertisements won't pass "Better Ads standards", which are set by Google then Chrome will block it. There is a chance that Chrome will block even Google advertisements, because company knows that some of their ads may be annoying and if they won't pass tests, they also won't be displayed on screens. Normal advertisements which won't interfere with browsing websites obviously will be presented normally. This update will be officially released on 15th of February.