For several months now, Instagram has been testing the possibility of subscribing to accounts of favourite influencers. For now, this option is limited to some US users. In return for the fee paid, users then receive access to unique benefits, such as unique Stories provided by the person who maintains the account. Meta sees the potential in subscriptions and has even decided to expand this option on the platform.
From now on, influencers will be able to share not only Stories, but also Reels and special posts visible only to account subscribers. In addition, account owners will be able to create special chats where they can chat with subscribers, but messages from this group will disappear after 24 hours. Such conversations can count up to 30 accounts. The last of the announced novelties is the creation of a new tab in the influencer's profile. It will contain all important information for subscribers, including exclusive content provided.