Twitter has been allowing you to verify your account for some time by purchasing a paid Blue subscription. A similar business model was chosen by Meta, which will introduce a similar service to Facebook and Instagram. From now on, it will be possible to verify the account with a special sign placed on the account near the nickname. This option will cost 12$ if purchased through the website, or 15$ if purchased through the app.
Companies will not be able to take advantage of it. To be able to purchase the service, it will also be necessary to meet additional conditions in the form of confirmation of the authenticity of the account owner by presenting an appropriate document (identity card, passport), and moreover, the account owner will have to be at least 18 years old.