From the time when smartphones have become popular, Sony has problems keeping up with the trends on the market. Company is often a step behind the largest brands like Samsung or Apple, and in addition to it prices of Sony's smartphones are quite high. Mainly that's why Sony's mobile unit does not record the best results, and it is one of the few markets that brings losses to the company.
According to the reports published by firm, Sony sold only 1.6 million of smartphones during the third quarter. This is a really small number compared to competitors. This amount led into a total impact of 1 billion of dollars, but number of sold devices did not live up to expectations, which resulted in a loss of 265 million of dollars in the overall summary for the quarter in the Sony mobile unit. That's why plans for the future become more pessimistic than previously assumed. Initially, Sony planned that by the end of 2019 company would achieve profits resulting from operating on the mobile market, but the plans had to change - so far it seems that company must deal with losses on mobile market until the beginning of 2020. What's important, position of the mobile department is only a part from the activities of an enterprise which in general is doing very well. Sony plans that the profit for the fourth quarter of this year will be record-breaking.