In recent days, there was a meeting between Tim Cook and Apple investors. Among other things, the topic of increasing the prices of this company's equipment was raised at that time, which led Tim Cook to outline a vision for the future development of this series. Cook does not rule out that the flagship series of smartphones from Apple will receive one more, the most expensive variant of the phone.
Such a variant, so far called the iPhone Ultra, could hit the market in 2024. Tim Cook did not clearly indicate that the increase in iPhone prices is a threat to the company, hence further increases in this regard can be expected, especially since the CEO of Apple emphasized how important the smartphone has become for everyone nowadays. If the Ultra model finally appears on the market, then it will be the most expensive of all iPhones, but in return users should get the largest screen and possibly an even more powerful processor than the other variants of the phone.