The phones from the iPhone series developed by Apple almost from the very beginning are considered one of the best devices on the smartphone market in terms of taking photos and video recording. Apple cares very much about this aspect of the operation of its phones and takes it into account in its marketing activities, strongly promoting the capabilities of cameras from the latest iPhones. The company even created a special video to promote the latest series of phones.
Director Park Chan-wook was hired to create the film, who in the past was responsible for, among other things, the creation of the movie Oldboy, which was made in 2003. The film published by Apple lasts just over 21 minutes and was named "Life is But a Dream". The script of the film was created in a fantasy theme, and the shots in the published video focus mainly on martial arts. The latest Apple smartphone, iPhone 13 Pro, was used to create the photos used in the film. The entire movie was made available on YouTube for free, as were the footage behind the scenes showing how the movie was created.