The Ellen Show, a show run by famous presenter Ellen DeGeneres, is very popular all over the world, especially among US citizens. This television program is a very good place for companies for advertising purposes, and Apple decided to cooperate with The Ellen Show.

During one of the episodes presenter took a selfie with the episode star, which in this case was Julia Roberts. To make a selfie, Ellen used the iPhone XR, which had its premiere some weeks ago. This is not the only marketing campaign resulting from the cooperation between Apple and producers of The Ellen Show. All the people which took part in show as the audience during the episode with Julia Roberts received an iPhone XR for free. Such actions certainly promote the company's brands, which should increase amount of sold phones.