Currently, large companies are investing heavily in artificial intelligence. You can see it even in our smartphones - practically every new smartphone has an assistant, which makes you available to control your phone using your voice.
Just yesterday, Samsung submitted an application for reservation of the name "Bixby". This app will be the new AI digital assistant dedicated to Samsung Galaxy S8, but we're still not sure if name Bixby hides completely new program or it's only new name for S Voice - app made by Samsung, which is currently used for voice control. In the coming days, probably we get sure what Bixby will be.