For many years, LG has been associated with its logo resembling the shape of a face. However, the company's marketers came to the conclusion that in order to reach a younger group of potential customers, it is necessary to rebrand the company, which officially took place a few days ago.
As part of the rebranding, LG decided to present a new company logo. It still resembles a face, but it is much simpler. There are now no shadows in the logo and the red color used in the logo is lighter. The simple logo is to keep up with current market trends, and in general terms, LG intends to focus more heavily on the use of the "Life's Good" advertising slogan, which refers directly to the company's abbreviated name.