OnePlus is a brand created with a view to customers. From the very beginning, communication with clients is on the first place for company’s managers, and it also helps during creating new devices. Communication with fans bases on many creative marketing ideas, and one of them was to invite fans to the official premiere of OnePlus 6T in India. Shortly after the new company's phone came to shops, OnePlus encouraged its fans to an unusual event that aimed to establish a Guinness record.

In the Guinness Book of Records we can find many unusual records. This time, people who bought OnePlus 6T immediately after the purchase declared their wish to be breaking the record related to unpacking items. In the described case, the unpacked item was of course the phone purchased on the same day. 559 people applied to the event, which was enough to break the record. This achievement has been recorded in the Guinness Book of Records.