The upcoming World Cup will begin on 20th of November 2022. Already in the past Vivo company was one of the sponsors of this one of the biggest sports events in the world, cause firm was official partner of FIFA during organization of 2018 World Cup. The cooperation between FIFA and Vivo has been extended, making Vivo the official partner of the 2022 World Cup in Qatar.
This information was published on the day of the official presentation of the company's new smartphone, Vivo X Fold+. As part of the cooperation, logo of the Vivo company will appear on advertising boards and during interviews with players on backboards, and in return the company has to provide its flagship smartphones for workers from official stuff in the stadiums during the World Cup.