Currently, using WhatsApp is completely free and there is no indication that this business model has changed. The Meta company, however, is working on introducing subscriptions to the application, which will be additionally paid and thanks to them, users will gain access to some new features introduced to the application. One of them is to be dedicated to business clients.
The subscription dedicated to businesses will stand out with two new features. The first one will allow you to create a modified contact link to the WhatsApp platform, so you can choose any profile name when sharing the link. Such a change can be made once every three months. Ultimately, this is to make it easier to find specific companies instead of entering the correct phone number. The second feature will allow one account to be connected to ten different devices. In addition, for business accounts, the limit of people taking part in a video call will be increased, which, after purchasing a subscription, will allow a maximum of 32 people to join the call. So far, we do not know when this subscription will debut on WhatsApp.