The world of sport is increasingly interfacing with technology companies. For many years, Sony has been promoting its PlayStation brand by sponsoring the main UEFA competition, i.e. the Champions League, but also from year to year we can meet more cooperations with specific football clubs. Spotify has recently become the official sponsor of FC Barcelona, which has put the company's logo on the jerseys, and now it's time to announce Qualcomm's partnership with Manchester United.
Qualcomm has officially announced the establishment of a strategic cooperation with the club from Manchester. However, the official announcement did not include specific plans resulting from the cooperation. We only know that Qualcomm, together with Manchester United, is to work on creating unique events and experiences for fans while watching matches live. In addition, Qualcomm will act as an adviser to the club in terms of planning connectivity improvements at the Old Trafford stadium.