Jony Ive is a well-known character in the world of Apple. He was behind the production of such important devices as the iPod, iPhone and iPad, but as the interested himself announced after more than 20 years, it's time to separate from his current employer to start his own business. One of the last Apple's products he had a lot of impact on when creating was Apple Watch. Based on reports from journalists, he convinced other workers to the current shape of the Apple watch, ie he decided to miniaturize watch. It turns out that sales of Apple Watch for the first year after the premiere were much lower than originally expected by the producer.
According to the latest information, a year after the release of the device Apple has recorded only 10 million units sold Apple Watch. The company initially assumed that 40 million units of this device will be sold during this period. This number, however, did not affect any of Ive's decisions. He had already planned to set up his own business for some time, and he managed to do it several years after the premiere of the last Apple's project in which he became so heavily involved, so Apple Watch.