YouTube is the most popular website if we're thinking about watching videos online. One of the most annoying things in this website are long, 30-second ads that can't be skipped. Of course, in some countries is available YouTube Red subscription, which allows us to watch films on YouTube without any advertisements, but we need to pay for it. But what about users who don't want to spend their money on it? Website owners are aware of this issue and they said that during next year they are going to change it.
How says a representative of YouTube, firm plans to "focus instead on formats that work well for both users and advertisers". Portal wants to attract and retain more users than ever before, so we can expect shorter ads - probably lasting from 6 to 20 seconds. This is another big change in webpage after changing the visual appearance and we are interested how this modification will translate into the amount of YouTube users.